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The Seven Virtues Story: The First Few Years Fueled by Patience and Compassion
The story of Seven Virtues Coffee Roasters, a locally owned Portland business, began with a shared dream for a new path. After years of working in counseling and therapy, we sought a more sustainable and balanced life, especially as my wife, Misa, faced ongoing health challenges. Fueled by a shared background in helping and healing, we pivoted from our careers and became coffee roasters in Portland in 2007. This is the story of our first few years, a journey guided by the virtues of patience and compassion.
March 2015 Blog post: Opening a new shop
We spent 2014 looking for a spot for our second location. The first space we liked was in Southwest and it was going to be real simple. This space promised...
2013 Blog Post: January 1st 2013 we began using Square (update 2025)
January 1st 2013 we began using Square Register. Getting to this point was a long journey which took about a year. In this blog entry I will discuss my experiences...
Things I know in 2025, that I wish I knew in 2007
1. Location location location2. Signage and visibility is very important3. The public does not care if you are new to business they expect you to hit the ground running4. Being...
